Heineken Red Star Soul concert kicks off in August

An all-star lineup has been assembled for the third annual Heineken Red Star Soul concert series. The nine-city series kicks off August 6 at Boulevard3 in Los Angeles, CA with performances by Ashanti and Goapele. Following the launch, the tour will continue throughout the fall and feature Grammy-nominees Raheem DeVaughn, Chrisette Michelle and Dwele in addition to Lyfe Jennings, Bilal and Musiq Soulchild. Kenny Burns, emcee of the BET show “Black Poke Stars International, returns as the host for the third year.

At each Heineken Red Star Soul concert, the Heineken Independent Achiever Award will be presented, which recognizes the qualities of hustle, integrity and drive while serving as an inspiration to others through their work in music.

“Heineken Red Star Soul was created to celebrate soul music, shine a spotlight on emerging artists and showcase prolific performers in soul and R&B music,” said Shane Hoyne, Heineken senior brand director, Heineken USA, in a statement. “We’re excited to welcome soul music superstars like Keyshia Cole and Musiq Soulchild to the Heineken Red Star Soul stage and look forward to also bringing new and promising artists to our consumers.”

In addition to the concert series and the Independent Achiever Award, Heineken USA also has a two-year sponsorship agreement with the legendary Apollo Theatre in New York and the creation of the Heineken New Legends Concert Series, which kicked off in February.

Heineken Red Star Soul concert series:
Dates subject to change