Push Play tour launches after opening for Miley Cyrus concert at Foxwoods casino

Up-and-coming teen sensations Push Play are kicking off their debut headlining tour in style. Before launching their tour on October 4, the quartet is opening for tween queen Miley Cyrus during today’s performance at MGM Grand Theatre in Mashantucket, CT.

Following the supporting gig with Cyrus, the fresh-faced boys launch their Peace.Love.Push Play Tour with a party and concert at the School of Rock in South Hackensack, NJ, on October 4, and continue on the road through a December 6 performance at Reckson Plaza in Uniondale, NY. Along the way, the band has scheduled stops on October 19 at Paradise Rock Club in Boston, MA, and November 23 at Abbey Pub in Chicago, IL.

According to the band’s MySpace profile, additional dates will be added for North Carolina, Virginia, Nebraska and Kentucky before the end of the year. Push Play will return to the road in 2009 for a winter/spring tour that will hit the West Coast.

Push Play are just the latest development in an industry that is increasingly driven by the demands of a younger generation. Recording artists like the Jonas Brothers and Cyrus (as well as her Disney-driven persona Hannah Montana) have dominated the charts in record sales and ticket sales. Young fans drove demand so high for Cyrus’s 2007 tour that the primary and secondary ticket markets came under fire when parents trying to accommodate their children’s desires were left empty-handed by quick ticket sell-outs.

However, the “tween” market can be fickle at times, too. Despite having a hit Disney Channel show of her own, former child star Raven-Symoné was forced to cancel her 55-city tour when ticket sales were disappointing.

The light rock quartet Push Play seems to be on the fast-track to success, though, recently signing deals with Creative Artist Agency and Cyrus’ manager, Jason Morey. The Long Island-based group could possibly follow in the footsteps of the very similar Jonas Brothers. With concentrated marketing and industry support, the Jonas Brothers shot up the record charts this year, simultaneously pioneering the way as one of the first big name acts to sign a concert deal with Live Nation.

Even before signing two big name deals, Push Play had already built a strong fan base and proven themselves in the industry. According to published reports, the boys performed to a sold-out crowd at the Fillmore at the historic Irving Plaza in New York, NY, last year. And after booking an April 26 gig at New York’s Nokia Theatre in Times Square, the boy band became the only unsigned act ever to perform at the venue.

Push Play touring in support of their 2007 debut album, “Deserted,” which placed on iTune‘s top 100 charts during the first two weeks of its release. The record is comprised entirely of original material written by the four band mates, Baran (vocal), Steve Scarola (guitar), Nick DeTurris (bass), and Derek Ries (drums).

Push Play itinerary:
(Dates subject to change.)

* opening for Miley Cyrus